First Time Leadership was started by Daniel and Avi, and brought to life with the insights from interviewing 220 leaders in 37 countries on 6 continents.



In order to distill all that collective wisdom:

  • They wrote the First Time Leadership book
  • Wrote articles
  • Ran workshops and talks.

Daniel Lee

First Time Leadership is created by Daniel Lee (Lead researcher and Author) and Avi Liran (Co-author of the First Time Leadership book) Daniel was an aspiring leader responsible for a training budget of USD 5 million by 2015.

He thought he was one step away from being a First Time Leader when one day he was told by his manager that he needed to show ‘more leadership’.

Not knowing exactly what that meant, it was this starting point for his fascination with leadership, and a resolve to find his own answers. With the support of his co-author, Avi, that fascination would lead him to go on a 20 months journey to learn the specific traits of successful leadership.

He now spends his time focused on spreading the insights from that research in his talks, webinars, and workshops.

Avi Liran

Avi Liran is on a mission to delight the world; one person, one workplace at a time, and believes that everyone is a Chief Delighting Officer.

He has been researching the topic of effective appreciation since 2006, and has shared his thought-provoking, inspiring, content-rich, interactive, entertaining and always delightful presentations to delighted audiences across in 16 countries. Avi’s practical approach leverages on his diverse international experience in leadership and management positions in the corporate and the public sectors.

He joined Daniel on his First Time Leadership journey because he saw the potential impact that it could have on enable successful leaders everywhere.